Achieving more in your next 12 months than in your previous 12 years?
I’m writing this in Orlando, FL where I was at the Phenomenon Workshop.
The Phenomenon philosophy is all about achieving more in your next 12 months. If you struggle to get your project up to speed and finally get it going, and you have already tried everything to make it work, maybe you should take a look at the Phenomenon’s principles.
These principles are the result of more than 30 years of study of the entrepreneurs, who made great leaps forward in a short period of time. This philosophy is taught by “The Millionaire Maker”, Dan Kennedy, one of the marketing geniuses.
I’m Dan Kennedy’s student since last Jun, when I met him at the Chris Cardell’s seminar in London.
Dan Kennedy teachings are the most practical you can find. They are specific, sometimes provocative, breaking industry norms. And most importantly, they work.
Principles of the Phenomenon are also sometimes against common sense. Some of them are:
- Speed. This is not about get rich quick schemes. However, why to be slow, when you can be fast? Speed means to create value faster, to serve customers faster, to not only double, but multiply every process, to maximize your hourly value, and to move from changing dollars-for-hours to dollars-for-value,
- Power of association. I think this is obvious, and taught by many. Watch people around you, what impact your associations have on you. Association is almost everything. If you only have one negative person around you, he/she will slowly but surely poison your entire mind. And the oposite is also true – if you are surrounded by people who aim higher, you naturally emulate them.
- “It’s not about thought, it’s about behavior”. Napoleon Hill’s “Think And Grow Rich” and “The Secret” only tell half of the truth. Thinking is important, but without the action, nothing will happen.
Misconceptions about speed can be found everywhere, even in Aesop’s fable:
“In real life, it is the hare who wins. Every time. Look around you. And in any case it is my contention that Aesop was writing for the tortoise market. Hares have no time to read. They are too busy winning the game.”
-Anita Brookner
