WordPress 2.7 introduced two very important features regarding Wordpress upgrades:

  • Automatic Wordpress upgrade
  • Automatic plugin installation and management from the WordPress admin interface

So after Wordpress 2.7, the upgrade process is easy and straightforward.

But what about the Wordpress versions before 2.7? Here is how to upgrade your Wordpress 2.6 to Wordpress 2.7, 2.8 or any other Wordpress version.

Steps:

  1. Backup your Wordpress installation:
    • the Wordpress database (using WP-DBmanager plugin or WP-DB-backup plugin)
    • the whole directory wp-content (download it using an FTP client)
    • wp-config.php file
    • (optional) just to be 100% sure, backup your whole Wordpress directory (download it using an FTP)
  2. Delete all the old Wordpress installation (the whole directory and all subdirectories). Do not delete the files and directories you created. Delete only WP files and directories (directories wp-content, wp-admin, wp-includes and (usually) all *.php files in the main directory. Do not delete the files like sitemap.xml, .ftpquota, .htaccess)
  3. Upload the new Wordpress files (which you downloaded previously from http://wordpress.org/download/)
  4. Copy saved wp-config.php to the Wordpress root directory.
  5. Run http://www.yoursite.com/wp-admin/update.php . This will ask for a database upgrade. If all goes well it will redirect to a blank page.
  6. Delete the whole new wp-content directory and upload there your old wp-content directory.
  7. You’re done. Test your site.

Incompatible plugins should be disabled automatically. You can now upgrade the plugins easily from the Wordpress admin interface. If you do not see the navigation menu, disable the menu plugins.

Note that if you uploaded images through WordPress before, you should backup and restore /wp-content/uploads/ directory too.

Now when you have upgraded to Wordpress 2.7 (or newer) you don’t need to follow this manual upgrade process every time a new version is released. You can now directly upgrade using the Wordpress admin interface.

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Google Adwords - How Does It Work? (Video)

by Jozef on October 21, 2009

Google has recently published video describing the way Adwords work.

It shows how the bids are calculated and how the auction process works.

The most interesting part of it is that the quality score (QS) is calculated based on 3 main factors: primary CTR (approx. 60 %), than relevancy (approx. 30%) and landing page quality (10%).

Well, the problem is, what relevancy and landing page quality is?

The main theme here is that Google wants to make sure the user and the advertiser have both the best user experience.

As for landing page quality, the “Contact us” and “Privacy” links on the landing page are important. It basically says that you are not hiding anything, and you let the user know upfront how you will treat his/her private data.

The other important piece of the landing page quality is the clear page navigation and the whole page presentation. It must be clear, what the page is all about.

One of the interesting ways Google measures relevancy is measuring the time between the clicks on the ad link and back button. Basically, if the user clicks ‘Back’ on his/her browser too soon, the page (and the ad) was not relevant for the user, thus your ad is .

See the “Introduction to the Google Ad Auction” video.

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Frank Kern’s Core Influence DVD – Mass Control 2.0

March 15, 2009

I was totally blown away by the Core Influence DVD, from Mass Control 2.0 (yes, I bought Mass Control from Frank Kern - great stuff!).
In this Core Influence video Frank talks about the main principles of running the business and living the life you want.
First, many people do not know what they really want and [...]

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16 Rules For Success by Bob Parsons

March 3, 2009

Alex Jeffreys shared with us 16 rules for success he learned from Bob Parsons (GoDaddy’s CEO) at the Yanik Silver’s seminar.
Bob Parsons built multi-million dollar business from scratch, so he knows what he is talking about.
Here they are.

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How to create killer domain names

February 16, 2009

I always have a problem to creating good domain names. Partially because English is not my mother language, and partially because it is very hard to ‘guess’ which word combination will ’stick’.
But now there is a great way, almost automatic step-by-step process how to do it. In his book Blink, Malcolm Gladwell illustrated, that [...]

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